The people behind
every stay.

Folashade

Founder & CEO

Folashade is the founder and driving force behind Web Bloom. With over 6 years of hands-on experience managing 46+ high-performing short-term rental units across the UK, USA, Nigeria, and Rwanda, she built this agency from the ground up; not from theory, but from the real, daily work of making properties perform.

She specialises in the full STR ecosystem: revenue management, dynamic pricing, listing optimisation, and cross-channel synchronisation across Airbnb, Booking.com, and Vrbo. Her track record includes a 70% increase in listing visibility, a 40% revenue boost through dynamic pricing strategy, and maintaining a flawless 5-star average across every portfolio she has managed, including improving one Manchester property's booking conversion rate from 3.4% to a peak of 60%.

Folashade's approach is rooted in systems, strategy, and genuine care for the owners who trust her. She understands that behind every listing is a person who deserves more than a platform, they deserve a team.

Expertise

Adedayo

Direct Booking & Web Specialist

Adedayo is the technical mind behind Web Bloom's direct booking infrastructure. A Business Intelligence developer with over 6 years of experience building data systems, web solutions, and automated platforms across financial services, fintech, and the power sector, he brings a level of precision and analytical rigour to property websites that most agencies simply don't have access to.

Every direct booking site Web Bloom builds is engineered by Adedayo, from the custom brand identity and booking engine to the CRM infrastructure and automated guest journeys. His background in data warehousing, ETL pipelines, and dashboard automation means that the systems behind your property website are built to perform, scale, and report clearly from day one.

He has built data platforms for organisations across Nigeria and internationally, consistently delivering projects that reduce manual effort, improve conversion, and put clean, reliable data in the right hands at the right time. That same philosophy shapes every booking site he delivers for Web Bloom clients.

Expertise